Once you’ve drafted a communications plan and identified your audience(s) and goal(s), it’s time to think about your message.
What information do you want to share? What action(s) do you want the audience to take?
There are many types of informational slides that you might create to promote your area or organization. Suggested types of content include:
Campus news and events
Honors and accolades
The message needs to be clear and concise.
Ask: What is the most critical information that I need to share?
Use these guiding questions to think about what details need to be included on your slide:
- WHO? Is there a speaker or presenter? A sponsoring club, department or organization?
- WHAT? For example, is the slide advertising an event or a deadline? Are tickets being sold? Is registration required?
- WHEN? Is there a date and/or time to include?
- WHERE? Is there a location to include?
- WHY it matters? What do you want the audience to know or do?
Is your slide promoting an event?
If your event is open to all — with no advance registration or tickets required — include the university’s accessibility statement on the slide: For a disability accommodation, visit odr.appstate.edu.
Websites and QR Codes
Typically, all slides should include a website link for more information. Do not include "https" or "www" — for example: digitalsignage.appstate.edu.
QR codes can be used in digital signage but may be difficult for users to scan:
- QR codes should be large and have good contrast.
- Pair with the website link in text form for accessibility.
- Use a short URL for the QR code for better scannability.
In this example, a QR code is paired with a website link. The QR code points directly to the referenced article; the website link points to the main site.